HR leaders across Europe are navigating rapid change. Generative AI, skills disruption and rising business expectations are reshaping how organisations operate and how people strategies create value.
The Creating People Advantage 2026 survey, led by Boston Consulting Group and the World Federation of People Management Associations and supported by EAPM, brings together more than 7,000 responses from 116 countries. The findings highlight where organisations are accelerating, where capability gaps are emerging and which HR priorities require attention now.
Join this European-focused webinar to explore what these insights mean for HR strategy, organisational capability and leadership priorities in 2026.
What We Will Explore
This session focuses on two key themes shaping the people agenda.
Generative AI in HR
Adoption is increasing across organisations, but the level of impact varies significantly.
This session explores:
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Where GenAI is delivering measurable value
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What differentiates experimentation from scaled impact
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How HR can play a leading role in shaping governance, capability and adoption
Skills-Led HR Transformation
Many organisations are moving towards skills-based approaches, but implementation remains challenging.
We will discuss:
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What a skills-led organisation means in practice
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Common challenges organisations face
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How HR can move from concept to execution
Both topics will be presented by BCG and followed by discussion with the full panel.
What You Will Gain
Participants will leave with:
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A clear view of the HR trends shaping 2026
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Evidence to support prioritisation and decision-making
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Practical perspectives on AI and skills transformation
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Insights to inform conversations with senior leadership
European Insight for HR Leaders
EAPM member associations contributed around one third of the survey data, creating one of the strongest European evidence bases since the survey began in 2007.
In addition, many participating countries will receive dedicated country reports, enabling associations to translate the findings into local insights and benchmarking for their members.
About the Creating People Advantage Survey
The Creating People Advantage survey is a global research collaboration led by Boston Consulting Group and the World Federation of People Management Associations and supported by EAPM.
Since 2007, it has explored how organisations are evolving their HR strategies, capabilities and operating models to respond to emerging technologies and changing workforce dynamics.
Speakers and panel for the webinar, with more experts to be announced shortly

Berna Oztinaz
WFPMA Board Member
EAPM President

Jens Baier
Managing Director & Senior Partner
Boston Consulting Group

Ulrik Brix
EAPM Board Member
CEO at NOCA, DK

Philipp Kolo
Partner and Associate Director, People Strategy & HR
Boston Consulting Group

Alice Larsen
SVP People and Organization
Novonesis

Brian Harney
Professor of Strategy and HRM
Dublin City University Business School
