Be Part of the 2025 Creating People Advantage Survey!
We’re excited to invite you to participate in the 2025 edition of the Creating People Advantage (CPA) Survey. The CPA is one of the world’s leading and longest-running HR surveys and is conducted in partnership with the European Association of People Management (EAPM), World Federation of People Management Associations (WFPMA) and the Boston Consulting Group (BCG).
Since its creation in 2007, this renowned study explores the most pressing transformations shaping the future of HR. By participating, you’ll help:
- Explore current HR capabilities across various key topics and understand their future importance
- Discover how leading organizations are transforming their HR strategies to provide business value and adapt to emerging technologies and skills-based approaches
The results will be published in early 2026 and provide forward-looking insights for HR and business leaders navigating profound transformation across industries.
What you’ll gain from contributing to the survey:
- Better understanding how HR is evolving its structure, capabilities,
and impact amid rapid change - Gain fresh, global insights into HR capabilities, technology adoption,
and skills-based models - Contribute perspectives that inform best practices, and recommendations
that guide people and HR strategies - Receive a free copy of the final report by emailing creatingpeopleadvantage@bcg.com
We highly appreciate and thank you for your participation in this survey!
Trusted by Global HR and Strategy Leaders
The CPA study is brought to you by the World Federation of People Management Associations (WFPMA), representing over 550,000 HR professionals across 90+ national associations, and Boston Consulting Group (BCG), a leading global consultancy in business and people strategy. Together, they bring world-class expertise and a broad global perspective to today’s most critical HR topics.
For EAPM Members
Help Us Amplify the CPA Survey 2025!
We invite all National HR Associations to support the 2025 Creating People Advantage (CPA) Survey—one of the world’s most respected HR research initiatives, developed in partnership with EAPM, WFPMA, and BCG. To maximize impact and global reach, we encourage you to download the official promotional toolkit and share the survey with your members. Your involvement will help generate meaningful insights into the future of HR and ensure your country’s voice is reflected in this important global conversation.