The Communications working group was established in 2024 and aims to deliver an effective communication strategy, track key performance indicators, select purposeful platforms to enhance the community experience for EAPM Members.
Key Objectives:
- Establish and maintain a comprehensive communication strategy, encompassing both digital and in-person channels.
- Oversee platform engagement across various channels, including the website, LinkedIn, social media, and WhatsApp.
- Cater to diverse audiences, including internal members, national associations, board members, working groups, external stakeholders, and HR professionals from various sectors.
Kadri Leimann is the Head of HR and a member of the management team at Tallinna Vesi AS, the largest water utility in Estonia. With a master’s degree in HR management, Kadri has accumulated 10+ years of experience in various HR roles across both smaller and larger international organizations. In her current role, she supports the management in ensuring the company’s strategic branding and maintains consistently high-quality HR-related processes.
Key Priorities:
- Develop and implement a communication strategy aligned with community needs and goals.
- Agree upon and track Key Performance Indicators (KPIs) for the first year of implementation.
- Select platforms based on community needs and define their purposes.
- Collaborate with internal and external support providers to ensure the success of community initiatives.
Current members
- Board sponsor: Maria Obiols Ferré, Spain
- Arpi Karapetyan, Armenia
- Sandra Huri, Czechia
- Tereza Havlásková, Czechia
- Laura Topp Jakobsen, Denmark
- Janeli Normet, Estonia
- Unnur Ýr Konráðsdóttir, Iceland
- Simona Daugintienė, Lithuania
- Natalia Peel, EAPM Secretariat