As national HR associations look to strengthen the future of the profession, engaging young people (students) in meaningful, high-quality ways is becoming increasingly important. One inspiring example comes from Slovenia, where the national HR association has launched an initiative that connects emerging HR talent with senior practice through a short, high-profile placement within a partner organisation.
Rather than focusing solely on early-career training, the initiative is designed as a strategic collaboration that delivers clear value to three key groups: the HR association itself, the partner company, and the individual participant.
Benefits for the National Association
For the association, the initiative acts as a powerful tool for young talent engagement, visibility, and relevance. It positions the association as an active shaper of the profession’s future – not only representing established HR leaders, but also investing in those who will lead tomorrow.
Such programmes strengthen relationships with universities, students, and early-career professionals, helping associations remain attractive and future-focused. They also reinforce the association’s role as a connector between education, practice, and business, while enhancing its public profile through positive storytelling and concrete impact.
Benefits for the Partner Company
For participating employers, the value goes beyond employer branding. Partner companies gain direct access to motivated young talent, fresh perspectives, and new ideas at a strategic level of HR.
Hosting a young HR rising talent in a structured, mentored role allows organisations to showcase their HR function, culture, and values, while contributing tangibly to the development of the profession. It also strengthens the company’s reputation as a responsible and forward-thinking employer.
Benefits for the Individual
For the selected participant, the experience is transformative. It offers real exposure to the strategic side of HR, well beyond what traditional internships or academic learning typically provide. Working closely with experienced HR leaders builds confidence, professional identity & visibility, and a clearer understanding of career pathways within HR.
Equally important, participants gain visibility within the professional community, expand their networks, and leave the programme better equipped – and more motivated – to pursue a long-term career in people management.
A Model Worth Sharing
Initiatives like this demonstrate how national HR associations can play a pivotal role in shaping sustainable HR ecosystems – bringing together young talent, experienced professionals, and organisations in a way that benefits all parties. The model is flexible, scalable, and adaptable to different national contexts, making it particularly relevant for associations seeking fresh approaches to youth engagement.
Interested in exploring a similar initiative in your country?
A dedicated Youth topic group has been established within EAPM to exchange ideas, share experiences, and support National Associations keen to develop comparable programmes. To learn more please contact secretariat@eapm.org